Our Story

We are a 7 day a week small boutique retail store in Otaki (45mins north of Wellington.)

We have been in business for almost 40 years. Originally the store was started by Penelope Bertelsen which then became a mother-daughter business for many years until Rachelle took it over 15 years ago. Penelope would still visit us instore to cast her eye over what we were up to and happily partook in our staff festivities. 

We employ 4 very loyal and experienced staff members who will go above and beyond for you. 

Penelope’s launched online when covid hit in 2020. This has been a great tool for our customers and a great success. 

We aim to make your experience with us stress free and casual with a small-town friendly vibe.  

We hope you enjoy your time dealing with us.

Kindest,

Rachelle Bertelsen,
(Owner)